"美しい女優を使い「夢」を売るマス広告は、誰もが夢を見ていた高度成長期には効果的だったのかも知れないが、物があふれ、たとえ多くの物を手に入れたところでそこにはテレビコマーシャルで描かれているような世界が広がっているわけではないという現実を知ってしまった今の人たちには、「実際に肌がきれいになるのか」「どの店が一番安いのか」という情報の方がはるかに重要であり、購買意欲をそそるのである。"

Life is beautiful: 電通とリクルートと無料アプリビジネスと (via igi)

1 year ago  Notes (225)
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